Earlier today adventure brides across the country were preparing to climb to the highest peak to get their hands on a Kathmandu all weather "Adapt Wedding Dress", designed by Tanya Carlson.
Using seven metres of GORE-TEX fabric - usually used for outdoor wet weather gear - to create a signature Carlson silhouette, the merino-lined dress boasts several features to withstand tough conditions and keep up with the most adventurous of brides.
The train transforms into a cape - to keep your hair in place against those inevitable alpine gales - and internal zips allow you to whip off the hem for a playful secondary look at your reception.
And when the party's over, the dress packs down into a tiny travel-sized backpack. Sounds like a recipe for wrinkles, right? Fear not: the robust fabric means zero crushing while crease-detailing is built into the skirt's design.
Carlson designed the V-neck dress, which features a beautiful full skirt resplendent with giant pockets, to be "elegant, yet able to adapt to any conditions".
It's at this point we'd like to direct you to your calendar.
The dress is, in fact, a bit of an April Fool's prank. While Kathmandu has no plans to put the dress into production, there is a one-off creation that will be auctioned off for charity.
You'll find details of the auction here and all proceeds from the sale will go to the New Zealand Himalayan Trust.
The wedding dress is one of numerous clever pranks pulled by Kiwi brands today.
While the All Blacks claimed Jason Mamoa and Dwayne "The Rock" Johnson were joining the team, Countdown created an NZ Onion Dip ice cream and Dominos claimed they it was releasing a spaghetti pizza.