Fans of Disney, Star Wars, Pixar or Marvel can soon collect their favourite characters from Woolworths. Photo / Woolworths
We all remember Countdown’s - now Woolworths - Bricks and Wiltshire cutlery and New World’s Smeg knives and Little Garden seedlings - now Woolworths has unveiled its newest collectible offering that’s sure to be a hit with Disney fans.
From August 7, shoppers will be able to collect “Disney Worlds of Wonder” cards featuring Pixar, Marvel, Disney and Star Wars characters until September 22.
Keep an eye out for the likes of Darth Vader, Spider-Man and Simba, as well as the “ultra-rare” Disneyland Resort holographic card featuring Sleeping Beauty Castle. According to a release from Woolworths, only a few of these will be circulated around New Zealand and Australia.
Woolworths New Zealand director of brand Bríd Drohan-Stewart said, “We’re thrilled to share the ‘Disney Worlds of Wonder’ collectible cards with our customers for the first time - with a universe to suit every fan.
“We know Kiwis of all ages love Disney and ‘Disney Worlds of Wonder’ gives customers the chance to pick up a little bit of that special magic, just by doing their usual shop.”
Woolworths shoppers will earn one pack of three double-sided cards each time they spend $30 on groceries in store or online. A collector album to display the cards can be purchased online or in store.
It’s not the first time the supermarket chain formerly known as Countdown has chosen Disney for a promo like this - in 2019, shoppers got busy collecting Disney Word tiles featuring Disney and Pixar characters, including the elusive Mr Incredible.
In 2021, the supermarket launched its Brick collectibles made from 80% recycled material such as old goggles, luggage handles and fridges. The bricks formed miniature supermarkets complete with staff, shelves and grocery items. These particular collectibles came in the middle of the Covid-19 lockdowns, when the supermarket was one of the only places to go in public.
Then there were the more practical collectible items, such as Countdown’s Wiltshire cutlery promotion, where customers could collect stickers to go towards cutlery sets including steak knives, cheeseboard cutlery and a toddler-friendly set.
That came after the Smeg knife frenzy over the summer of 2020, which ended with the knife sets and blocks going for high prices on Trade Me once the stock ran out in stores.
Time will tell if the Disney Worlds of Wonder cards go the same way.