The Northern Express Herald

New World Victoria Park: Nine months post-blaze, rebuild application not lodged

Nine months after the fire at New Zealand’s most valuable New World supermarket, no rebuild application has emerged, although its owner/operator says they are “going at full pace on design”.

Last June’s New World Victoria Park fire resulted in the Auckland building being stripped back considerably, ready to be rebuilt.

But an Auckland Council spokeswoman said no rebuild application consent had yet been sought.

Freemans Bay/Ponsonby/Herne Bay/St Marys Bay locals have fumed about what appears to them as a dead site.

They are contacting the Herald demanding to know of progress, one claiming it must be the council that is causing delays.

Foodstuffs has referred customers to the newly-built $73 million New World Pt Chevalier, which is 2700sq m.

Extensive damage to the New World Victoria Park supermarket - the site as it was last August. Photo / Annaleise Shortland
Extensive damage to the New World Victoria Park supermarket - the site as it was last August. Photo / Annaleise Shortland

But the shoppers say that is some distance from where they live and they now lack a larger store like their old one.

Their closest alternative is the far smaller $30m Woolworths Metro Herne Bay, they say.

Steve Purton, New World Victoria Park owner/operator, said today the Foodstuffs team was working hard to keep momentum up.

Work being carried out last August. Photo / Carson Bluck
Work being carried out last August. Photo / Carson Bluck

“We’re going at full pace on the design. We’ve engaged local architects and construction partners to bring the new store to life,” Purton said.

“As always for these projects, there’s a lot happening behind the scenes and it’s great to see it coming together.”

A Foodstuffs spokesman said many different parts of planning the project were progressing simultaneously.

“This is all focused on getting a new supermarket built and open for the community as soon as possible.”

The fire at New World supermarket in Auckland's Victoria Park happened in June last year. Photo / Jason Dorday
The fire at New World supermarket in Auckland's Victoria Park happened in June last year. Photo / Jason Dorday

Rebuild plans were moving into the next stage, with design work well underway and consents being prepared, the spokesman said.

The Foodstuffs team was engaging with the council on consenting requirements and timeframes to ensure the store could be opened as soon as possible, he said.

Steve Purton, owner/operator of New World Victoria Park - not forecast to open until 2027.
Steve Purton, owner/operator of New World Victoria Park - not forecast to open until 2027.

“To help speed things up, the team plans to construct the structure and envelope of the store while continuing to refine the internal design.”

Purton said this was a practical way to go faster.

CEO of Foodstuffs North Island, Chris Quin, last June, after the fire. Photo / Mike Scott
CEO of Foodstuffs North Island, Chris Quin, last June, after the fire. Photo / Mike Scott

“By getting approval for the structure and exterior first, we can start building sooner. At the same time, we’ll keep refining the inside of the store, so it delivers a great experience when it opens.”

The replacement store would be a similar size to the burnt one, yet more efficient and easier to shop at.

An artist's impression of how New World Victoria Park was to look after refurbishment. But fire hit last June and now most of it has been demolished. Photo / Michael Craig
An artist's impression of how New World Victoria Park was to look after refurbishment. But fire hit last June and now most of it has been demolished. Photo / Michael Craig

The interior design is expected to be in the new-look style of other New Worlds: dark exterior, extensive interior LED light use, darker interiors, polished concrete floors and wood-finish shelving.

“This will be a modern, fresh-looking store. It will be brighter and easier to move around in. We’re planning to update the layout and finishes so it feels contemporary and welcoming, while still fitting in with the neighbourhood,” Purton said.

New World Pt Chevalier: one of the new-look new-format stores with polished concrete floors and LED strip lighting. Photo / Jason Dorday
New World Pt Chevalier: one of the new-look new-format stores with polished concrete floors and LED strip lighting. Photo / Jason Dorday

The official investigation into the fire found the fire alarm system did not activate automatically and “may not have functioned as designed”.

The report by Fire and Emergency New Zealand specialist investigator Colin Paul Melville redacted the fire cause and declared it was accidental.

At the June, 2025 fire of New World Victoria Park. Photo / Dean Purcell
At the June, 2025 fire of New World Victoria Park. Photo / Dean Purcell

“Information available at the time of investigation would suggest that the system may not have functioned as designed and had been isolated pre-incident,” his report said of the alarm.

Instead of the alarm going off automatically, a manual fire activation was received on June 17.

Last July, Foodstuffs retail and property general manager Lindsay Rowles said the store would not reopen for about two years – not until 2027.

Complete demolition of the building was not envisaged. Instead, the existing three-level store at 2 College Hill, Freemans Bay could possibly be repaired, Rowles said then.

Lindsay Rowles said the Victoria Park store would not open till 2027. Photo / Michael Craig
Lindsay Rowles said the Victoria Park store would not open till 2027. Photo / Michael Craig

In December, he was announced as the new Mitre 10 CEO, based at Albany.

Last year, Rowles said of the 189 staff who worked at New World Victoria Park that more than 100 had met with owner/operators of 23 other stores and had been offered new jobs.

“Over 100 of those have already engaged in employment in our stores. It’s been great to see how the co-op pulls together and looks after its own,” he said last year.

Anne Gibson has been the Herald’s property editor for 26 years, written books and covered property extensively here and overseas.

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